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Tips for Working with Your PIO

Learn how your newsroom can present stronger, more visually appealing content for readers and viewers. In this how-to session you will learn about the changing role of public information officers, given the evolving and dynamic media landscape. Presenters will discuss options to help you connect with experts, find data, graphics, photography and b-roll — all cost-free content to enhance your storytelling. The session also explores how to best approach public information officers who are circumventing your requests and offer tips for building a transparent and resourceful relationship with them. These tips are applicable for reporters covering all beats.